With the advent of live events & streams, games have entered the field of broadcasters and media, who are utilizing their advertising business models in order to tap into regions, which were previously out of their reach. E-sports is offering entertainment companies, media, and brands a chance to capitalize on their favorite pastime of millennial as well as digital natives, such as playing games, and viewing game content. As a new and independent business, e-sports does not only witnesses a tremendous growth, but also accelerates the convergence of different established industries.
Most of the game publishers consider the business of e-sports to be futile at present. On the contrary, their investment is being justified by the impact on revenues generated from games, and future potential of activities pertaining to e-sports as a standalone business. E-sports has been witnessed to become engrained in DNA of several successful competitive games, with publishers actively concentrating on expansion of their franchises, in a bid to engage their current audience, and attracting new ones. Generally lacking in resources as well as experience, game publishers are seeking white-label organizers to assist them in setting up leagues and events across their franchises.
Online mode will continue to be the largest design mode segment of esports adopted around the world, with revenues estimated to hold approximately 50% market share over the forecast period. But, online design mode of e-sports will lose 114 BPS in its share of the market by 2022-end.
Local Area Network design mode of esports is poised to exhibit the highest CAGR through 2022.
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On the basis of genres type, racing and real-time strategy are estimated to ride on similar CAGRs through 2022. The real-time strategy genre of e-sports will account for the largest share of the market, in terms of revenues, during 2017 to 2022.
Fighting games are expected to remain the second most lucrative genre of e-sports, in terms of revenues. Based on buyer type, promotional segment is projected to register the fastest expansion in the global esports market through 2022. institutional segment is estimated to be the most lucrative buyer type segment, with sales poised to account for nearly US$ 200 Mn revenues by 2022-end.
North America’s dominance in the global esports market is expected to remain unchallenged, in terms of revenues. This is partially attributed to the teams of North America, and their great hospitality to myriad new non-academic sponsorships, along with a number of world’s largest leagues & tournaments hosted by this region. These incidences are anticipated to create a huge amount of sponsorship money.
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