Cocoa is important cash crop in growing countries along with being a significant branch in food industry. Cocoa beans are produced across the globe in small-sized farms and its fragmentation induces heterogeneity in cocoa beans. Chocolate manufacturers eye cocoa as a constant source of raw materials for making chocolates. Different stages of cocoa processing impart different flavor to cocoa products. Some countries have also developed legislation to control quality of cocoa products. Cocoa industry is driven by various customer trends that are focused towards sustainability.
Chocolate production is major use case
Cocoa is gaining popularity in population as its products taste like chocolate and it is used to make many chocolate associated products in many forms that can be solid and liquid. It is used to produce a wide variety of chocolates. Milk chocolate, dark chocolate and drinking chocolate are few of the popular types. The wide range of distribution channels have enhanced chocolate sale. Retails store and super markets are the main influencers as the customers gain access to all the variety of chocolates in market. Moreover, disposable income has increased which empowers the consumers to splurge on luxury and taste. Two major factors that include growing popularity of chocolates and extensive use of cocoa in producing them gives positive momentum to the cocoa industry. Demand of chocolates in developing economies is on rise, creating flourished market for cocoa in coming years.
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Food industry is expanding its product line by using cocoa to provide different flavor and product. Traditional recipes have been revived with touch of cocoa to diversify the product portfolio of food companies. Beverage industry has plunged into the race to gain maximum opportunity from the existing cocoa preference. Cocoa liquor has been introduced in beverage segment and its demand has increased drastically. Cocoa liquor is anticipated to acts as major driving force of cocoa industry in coming future.
Non-GMO ingredients preferred
Healthy lifestyle concept is travelling fast in the population, giving rise to healthy food products. Consumers are keen about the ingredients used in their food products. They are focused to intake natural ingredient-based food. Organic products consumption has become a cult and is being followed world-wide. Gluten sensitivity affects a significant population. Apart from the medically effected segment, health-conscious people are also boycotting gluten containing food for its expected side effects. Industry heads in cocoa ecosystem have assessed this consumer preference and are working towards it. Manufacturers are committed to provide organic, gluten free products with less sugar. Use of non-GMO materials in cocoa production is prime strategy followed by manufacturers to expand their customer base.
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Investments in global cocoa industry are pouring in the behest of attaining sustainable growth. Manufacturers are investing generously to attain certifications for their cocoa products which will benefit them in long run. Easing economic uncertainties in international market creates challenge for global cocoa industry inhibiting its growth. Inefficient agricultural coco production conditions also discourage cocoa industry’s growth. Main processes of cocoa production demand optimization. Authorities are working towards maintaining a standard verification and quality procedure for cocoa products.