Consumers nowadays are demanding trusted and recognized ingredient declarations with less salt, sugar and fat when it in terms of tastes associated food products. And with a highly burgeoning culinary and packaged foods industry, a distinct taste modulation solutions market exists from a global perspective. Many companies are involved in providing such services, and produce quality results. The global taste modulation solutions market exhibits a decently fragmented and highly competitive vendor landscape, owing to the presence of numerous players. With the number of companies projected to increase in this market, the vendor landscape could showcase an intensified competition to exist.
With changing lifestyles, many people now demand different and enhanced food tastes. Moreover, with fast-paced routines on the rise, ready-to-eat meals have witnessed a dramatic surge over the past few years, thus calling on for an increasing need of taste modulation services.
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Influence of Obesity-driven Consumption Trends on Development of Taste Modulation Solutions
There has been a growing consumer emphasis on recognizable and trusted ingredients that contain low salt & sugar content and are healthier. Overconsumption of sugar is highly linked with the occurrence of obesity and relevant disorders. This pandemic ailment has put a lot of pressure on healthcare systems worldwide, which in turn has prompted affected patients and healthcare professionals to focus on consumption of food & beverages with none or reduced sugar content. Several food-associated research groups worldwide are therefore working on the development of taste modulation systems to complement consumption of sugar-free or reduced sugar diet.
A group of researchers from the University of Florida have leveraged their expertise in the field of natural products chemistry by working with the Center for Smell and Taste, in order to develop taste modulating solutions. These solutions are designed specifically for creating improved and natural taste experiences. Analytical approach of these researchers has enhanced discovery of both plant-based natural sweeteners, and natural taste modulation solutions that deliver increased salty or sweet perception via allosteric modulation of taste receptors.
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Clean Label Insights – Fundamental Strategy Among Players in Taste Modulation Systems Market
Growing health-consciousness among Baby Boomers has led them to demand for food products that have been rid of unhealthy ingredients, in order to keep their sugar levels in check. Millennials, on the other hand, with a wider sense of clean label implications, are seeking products with ingredients closer to nature, short ingredient decks, and that are minimally processed. These consumers are willing to spend more on clean label products, which has been a promising avenue for food & beverage manufacturers.
In 2017, Kerry Taste and Nutrition launched its natural taste modulator that claims to curtail sugar levels in drinks and food products by nearly one-third. The company’s latest ingredient TasteSense enables restoration of “mouthfeel” in beverage products with reduced sugar through synergistic effects of taste and sweetness modulation. As artificial sweeteners have been losing traction on account of demand for clean label and natural food products, Kerry aims at capitalizing on this trend by coaxing the food industry to employ its taste modulation solution in their dairy, confectionary and other food products.
Global Taste Modulation Solutions Market: Innovative Product Offerings to Influence Expansion
Protein-rich food and drinks, a major trend in the industry, exert many advantages and aid in enhancing nutritional profile of food products. However, masking unpleasant taste delivered by proteins is a prime challenge faced by producers, particularly in products such as sports drinks, snack bars, and diet shakes. Key companies such as Sensient Technologies have developed protein masking solutions that improve taste profiles of protein-based products. The company aims at helping their clients in developing integrated natural product concepts that include flavoring, coloring, and balancing sweetness to meet fundamental consumer requirements.
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