Having a healthy pregnancy is the optimal way to promote a healthy birth, as early and regular prenatal care enhances the chances of a healthy pregnancy. The prenatal market has been witnessing accelerating traction as this preventive healthcare prevents complications and informs women about important steps they should following to ensure a healthy pregnancy.
Rapidly changing lifestyles and unhealthy eating habits have led to an increase in complicated pregnancies, which in turn has been creating opportunities for companies operating in the prenatal market.
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The growing trend of posting life events on social sites have paved the way for numerous pregnancy-related celebrations and events. Parents-in-waiting is increasingly spending on organizing pregnancy-related events, such as photography, babymoon, and baby shower, which is underpinning gains in the global prenatal market.
Broader factors, including a growing population, shifting parents’ preference for grandeur welcome of a healthy child, and increasing awareness about the importance of pre-pregnancy care, is fueling growth in the parental market. Leading players in the global prenatal market are creating parents’, especially female-focused marketing strategies to appeal to a wider audience and gain the loyalty of existing customers.
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Women are highly qualified and are largely career oriented. Increasing focus on career has compelled women to use various birth control methods, which is a major hindrance restraining the growth of the global prenatal market. In addition, economic recession in certain developing regions and increasing rate of unemployment are having a negative impact on the birthrate which is in turn restraining the market’s growth.
Also, increasing aging population and decreasing birth rates in developed markets such as Japan, Italy, Germany and South Korea may hamper the growth of global prenatal market. Drop in global fertility rate is also expected to hinder the growth of the global prenatal market.
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According to sources, birth rate in US is high as compared to other developed countries. This region is expected to showcase high attractiveness for prenatal market in the coming years. Countries in emerging economies, such as India, Venezuela, Philippines and South Africa have high birthrate. However, owing to varying consumer buying behavior the demand for pregnancy related products is expected to witness a slowdown.
Hotmilk Maternity and Nursing Lingerie, Johnson and Johnson, H & M, ASOS, Mom & Me, Mamas & Papas, Thyme Maternity, and Destination Maternity are some of the top companies that are associated with global prenatal market.
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