As per a revised report published by Fact.MR, the global deodorants and antiperspirants market is anticipated to exceed a valuation of US$ 25.7 Bn by 2021, and is expected to expand at a steady CAGR of around 5% over the forecast period of 2021 to 2031.
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Deodorants and antiperspirants are amongst the fastest-growing segments in the beauty & personal care industry. As these products serve the dual function of eliminating bad odor and imparting fragrance, a new breed of customers has been switching from perfumes to deodorants and antiperspirants. Taking advantage of this trend, manufacturers have started to position their products with more appealing fragrance.
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Key Takeaways from Market Study
- In 2020, North America and Europe together generated around 69% share of global revenue.
- Deodorants accounted for over 65% of the global market in 2020.
- Based on fragrance, deodorants and antiperspirants with floral fragrance are anticipated to be the most lucrative with a BPS of around 219.
- Deodorants and antiperspirants for women are expected to garner an absolute dollar opportunity of US$ 11.6 Bn during the projection period, the highest expected among others.
- In 2020, the deodorants and antiperspirants market generated over 1/3 of its revenues through modern trade.
- Tier-1 companies such as Unilever Plc, Procter & Gamble Company, Colgate Palmolive, and Henkel AG & Co. KGaA together accounted for more than 51% of global revenue in 2020.
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Key Market Segments Covered
- By Product
- Deodorants
- Deodorant Aerosol Sprays
- Deodorant Roll-Ons
- Deodorant Sticks and Solids
- Deodorant Creams & Wipes
- Antiperspirants
- Antiperspirant Aerosol Sprays
- Antiperspirant Roll-Ons
- Antiperspirant Sticks and Solids
- Antiperspirant Gels
- By Fragrance
- Floral Deodorants and Antiperspirants
- Fruity Deodorants and Antiperspirants
- Warm Deodorants and Antiperspirants
- Woody & Earthy Deodorants and Antiperspirants
- Fragrance-free Deodorants and Antiperspirants
- By Consumer Orientation
- Deodorants and Antiperspirants for Women
- Deodorants and Antiperspirants for Men
- Unisex Deodorants and Antiperspirants
- By Sales Channel
- Deodorants and Antiperspirants Sold through Modern Trade
- Deodorants and Antiperspirants Sold at Drug Stores
- Deodorants and Antiperspirants Sold at Convenience Stores
- Deodorants and Antiperspirants Sold at Beauty Stores
- Online Retail of Deodorants and Antiperspirants
- Other Sales Channels
Key Country-wise Inclusions
- US Deodorants and Antiperspirants Market
• Canada Deodorants and Antiperspirants Markett Sale
• Germany Deodorants and Antiperspirants Market Production
• UK Deodorants and Antiperspirants Market Industry
• France Deodorants and Antiperspirants Market
• Spain Deodorants and Antiperspirants Market Supply-Demand
• Italy Deodorants and Antiperspirants Market Outlook
• Russia & CIS Market Analysis
• China Deodorants and Antiperspirants Market Intelligence
• India Deodorants and Antiperspirants Market Demand Assessment
• Japan Deodorants and Antiperspirants Market Supply Assessment
• ASEAN Deodorants and Antiperspirants Market Scenario
• Brazil Deodorants and Antiperspirants Market Sales Analysis
• Mexico Deodorants and Antiperspirants Market Sales Intelligence
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