Of late, consumers who are in search of nutrition in different food products, have showed immense interest in dietary supplements. With a fast-paced life, following a meal plan and establishing a balance between intakes of several nutrients have become tough for consumers.
This has consequently swelled the demand for dietary supplements in various formats. Unlike powder or liquid variants, softgel dietary supplements can be consumed without any preparation, due to which, they account for over half of the overall dietary supplements market.
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As per a revised report published by Fact.MR, the global softgel dietary supplements market is anticipated to exceed a valuation of US$ 75.8 Bn by 2021, and expand at an impressive CAGR of more than 7% over the forecast period of 2021 to 2031.
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“With increasing intake of dietary supplements, competitors have been formulating targeted strategies for different variants of their offerings. With concern regarding nutrition coupled with affordability of supplements, millennials are the most sought-after customers of softgel dietary supplements,”says a Fact.MR analyst.
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