With rise in swimming activities across the world, demand for women’s swimwear has seen steady increase over the past decade. High demand for polyester and nylon swimsuits, especially tank suits, is aiding market growth. As per Fact.MR analysis, the global women’s swimwear market is forecast to expand at over 3% CAGR through 2031.
According to a report published by the World Health Organization in February 2020, an estimated 320,000 people died from drowning in 2016, making drowning a major public health problem, worldwide, while in 2015, injuries accounted for over 9% of total global morbidity. As more people are becoming aware of such risks of not knowing swimming, they are getting inclined to adopt it as a basic life-saving skill. Also, various campaigns and initiatives for spreading awareness regarding the benefits of swimming are working in favor of manufacturers. For instance, in America, a new ‘Red Cross Campaign’ was launched by America Red Cross in 2020 in order to reduce drowning rates by 50% in 50 cities over the next 3 to 5 years.
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“As swimming activities are gaining traction, demand for women’s swimwear is seeing an upward trend. A report published by the National Library of Medicine indicates almost equal participation of men and women in national and international swimming competition. While this signifies growing number of women swimmers, manufacturers are developing a wide range of women’s swimwear in order to capitalize on the growing opportunities in this space,” says a Fact.MR analyst.
Key Question answered in the survey of Womens Swimwear market report:
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Rise participation of women in swimming is substantially bolstering the growth of the women’s swimwear market. According to the Centers for Disease Control and Prevention (CDC), drowning ranks fifth among the leading causes of unintentional death in the United States. In order to spread awareness regarding this and prevent such incidents, CDC has taken up various initiatives. As per its research, younger adults reported greater swimming ability than older adults, while self-reported ability increased with level of education. CDC has also published multiple reports to discuss risk factors of not knowing swimming and prevention of unintentional drowning. Such activities are leading to increased demand for women’s swimwear.
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