Vaccinium myrtillus, also known as bilberry, is a small, dark blue berry that is rich in antioxidants and has been used in traditional medicine for centuries. The bilberry market is growing steadily, driven by increasing consumer demand for natural and healthy foods, as well as the health benefits associated with consuming bilberries. The global bilberry market is segmented by product type, application, distribution channel, and region. Product types include fresh bilberries, dried bilberries, bilberry extracts, and bilberry powders. Applications for bilberries include dietary supplements, functional foods and beverages, pharmaceuticals, and cosmetics. Distribution channels for bilberries include supermarkets and hypermarkets, specialty stores, online retail, and others.
Europe is currently the largest market for bilberries, with Finland, Sweden, and Norway being major producers. North America and Asia-Pacific are also significant markets for bilberries, with increasing demand for bilberry-based products in these regions. The major players in the bilberry market include Bioiberica, Indena S.p.A., BerryPharma AG, Naturex, Kemin Industries, and Natures Aid Ltd. These companies are investing heavily in research and development to introduce new and innovative bilberry-based products to the market.
Overall, the bilberry market is expected to continue to grow in the coming years, driven by increasing consumer awareness of the health benefits associated with consuming bilberries, as well as the growing demand for natural and healthy foods.
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Key findings of the Vaccinium Myrtillus market study:
- Regional breakdown of the Vaccinium Myrtillus market based on predefined taxonomy.
- Innovative manufacturing processes implemented by Vaccinium Myrtillus vendors in detail.
- Region-wise and country-wise fragmentation of the Vaccinium Myrtillus market to grasp the revenue, and growth outlook in these areas.
- Changing preferences among consumers across various regions and countries.
- Factors (Positive and Negative) impacting the growth of the global Vaccinium Myrtillus market.
- Vaccinium Myrtillus price, market share, and Trends forecast for assessment period 2018-2028
Competitive landscape analysis
The market survey conducted by fact.mr offers key developments and challenges affecting the pharmaceutical industry, subsequently influencing demand and sales in the Vaccinium Myrtillus market. To study competitive trends across the industry, the report profiles some of the leading players operating in the Vaccinium Myrtillus market including
- Eevia Health Oy
- ETchem
- Sanyuan Jinrui Natural Ingredients Co. Ltd
- BioMax Life Sciences
- NOW Foods
- Bio-Botanica
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Report benefits & key questions answered
- Vaccinium Myrtillus historical market outlook: the market intelligence survey report discloses the demand and sales projections of Vaccinium Myrtillus over the last forecast period 2016 to 2020.
- Post impact of covid on the Vaccinium Myrtillus market: the pharmaceutical industry has been largely influenced by covid-19 pandemic. The fact.mr market survey assesses how current trends that will influence expenditure on Vaccinium Myrtillus, thus affecting the market growth.
- Vaccinium Myrtillus market trend analysis: the report provides in-depth overview of the past, recent, and upcoming trends in the Vaccinium Myrtillus market to assist the businesses to formulate their strategies for expansion.
- Vaccinium Myrtillus category & segment level analysis: fact.mr’s category & segment level analysis provides insights into Vaccinium Myrtillus sales outlook on lucrative and nascent product types. The report assists the market players to identify potential remunerative segments and set sales targets at local, country, and regional level.
- Vaccinium Myrtillus company & brand share analysis: the report discloses the competitiveness of the Vaccinium Myrtillus market and highlights the market share captured by tier 1, tier 2, and tier 3 players operating in the landscape.
Global Vaccinium myrtillus Market Segmentation
Vaccinium myrtillus can be segmented on the basis of product type, end-use application and nature.
On the basis of product type, Vaccinium myrtillus can be further segmented as
- fruit extract
- leaf extract.
On the basis of end-use application, Vaccinium myrtillus can be further segmented as
- food
- bakery products
- pharmaceutical industry
- cosmetic
- personal care industry.
Vaccinium myrtillus is widely used in jams, fools, juices and pies.
On the basis of nature, the market can be further segmented as
Frozen form to account for comparatively more share than fresh Vaccinium myrtillus.
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