Pregnancy point of care testing market revenues reached US$ 1.2 billion in 2018, according to new study by research firm Fact.MR. Increasing need for rapid and accurate diagnostics with the emergence of advanced technologies is providing an impetus to the ongoing developments in the pregnancy point of care testing market. The study opines that the market will envisage nearly 5% y-o-y in 2019 over 2018, with growing adoption of innovative technologies likely to redefine future trends.
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Manufacturers are capitalizing on the increasing ubiquity of smartphones by introducing next-generation pregnancy point of care testing devices that can be connected to smartphone applications, finds Fact.MR. Smartphone-based pregnancy point of care testing products are emerging as a promising alternative to traditional laboratory-based diagnostic testing practices. Leading manufacturers are launching innovating products with smartphone connectivity to cater to the end-users’ demand for easy-to-use at-home pregnancy test kits.
In addition, the study also finds that modern smartphone-based pregnancy point of care testing devices are reducing in size, cost, as well as complexity, and this is an important factor to boost growth of the pregnancy point of care testing market. A mounting number of small businesses are entering the pregnancy point of care testing markets in developing regions and launching innovative smartphone-based products at competitive prices to attract consumers in emerging economies. The study opines that increasing number of new players in the market and growing price gap between leading players and new entrants will influence growth of the global pregnancy point of care testing market in the coming decade.
Pregnancy Point of Care Testing Market: Segmentation
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Product Type
- Strips/ Dip Sticks and Cards
- Mid Stream Devices
- Cassettes
- Digital Devices
- Line-Indicator Devices
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Test Type
- FSH Urine Test
- LH Urine Test
- hCG Blood/Serum Test
- hCG Urine Test
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Sample Type
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Distribution Channel
- Pharmacy
- Drug Stores
- Hypermarkets & Supermarkets
- Online Sales
- Obstetrics and Gynecology Clinics
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North America Accounts for over 50% Revenue Share of the Market
In 2018, the pregnancy point of care testing market in North America was valued at US$ 648 million, according to Fact.MR. Growing prevalence of gynecological and fertility disorders, triggered by changing lifestyle, is leading to the increased adoption of pregnancy point of care testing products across the region.
The Fact.MR study finds that leading manufacturers in North America are adopting advanced technologies for competitive advantages with the launch of more reliable and rapid diagnostics. Despite the ambiguity about the accuracy of commonly available pregnancy point of care testing devices, consumer adoption of these products remains high.
The Fact.MR study offers the futuristic overview of the pregnancy point of care testing market for the forecast period 2018-2028. The study opines that the market will grow at a healthy 4.5% CAGR during the assessment period.
Research Methodology
The Fact.MR research study on pregnancy point of care testing market offers industry-best intelligence and insights into the global pregnancy point of care testing market forecast.
The research study on pregnancy point of care testing market is a result of extensive research methodology, comprising of a primary phase and a secondary phase. The report on pregnancy point of care testing market gives a comprehensive analysis of its growth prospects and opportunities over the forecast period, including a detailed segmentation.
