According to Fact.MR, a market research and competitive intelligence provider, the global blister and other high visibility packaging market is anticipated to touch US$ 95 billion by 2033, advancing at 6.6% CAGR from 2023 to 2033.
Packaging is one of the fastest expanding industries that is constantly changing based on demand from end users and consumers. Packaging not only symbolizes a brand or company’s identity but also serves as a means of providing consumers with information about many facets of a product or brand.Highly visible packaging enables a company to distinguish its products from competitors in the market. Packaging regarded as highly visible includes blister packaging, clamshell packaging, windowed packaging, skin packaging, and carded blister packaging, besides cold form blister packaging variants.
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Blister and other high visibility packaging are useful in manufacturing processes because quick product identification leads to high sale conversion rates. Furthermore, it allows the consumer to evaluate the aesthetic appeal of the product before purchasing it, allowing them to make an informed decision. Rising demand from end-use industries such as food, healthcare, pharmaceuticals, industrial goods, and consumer goods is propelling the worldwide target market forward.
The food industry makes extensive use of blister and other high visibility packaging. Increasing demand for easy-to-prepare, quick, semi-processed food products around the world is constantly providing chances for blister and other high visibility packages. The growing demand for convenience foods is pushing manufacturers to employ more visible packaging, as ease of use is important in customer purchasing decisions.
Moreover, the rapidly expanding pharmaceutical industry is also increasing the demand for blister and other high visibility packaging. Recent FDA regulations mandating all prescription drugs supplied in hospitals and nursing homes to be packed in unit dose formats with barcodes are boosting the blister and other high visibility packaging market. These regulations favor blister and other high visibility packaging in order to decrease dispensing errors.
End-use businesses are increasingly resorting to packaging solutions that improve the visual appeal of their products, resulting in quick sales. Furthermore, the focus is on packaging solutions that provide additional benefits such as communicative graphic design, extended shelf life, and package flexibility, among others.
Key Companies Profiled
Key Takeaways from Market Study
“The global blister and other high visibility packaging market is projected to profit from the rapidly growing food and pharmaceutical sectors. Moreover, the market is expected to witness massive growth due to the increasing importance of packaging as a marketing tool and the growing requirement for product distinctiveness in commoditized markets,” says a Fact.MR analyst
Regional Analysis
North America is likely to dominate the global blister and other high visibility packaging market during the forecast period due to the strong growth in the regional end-use industries such as food, healthcare, and pharmaceutical. The United States is expected to lead the North American market during the study period.
Asia Pacific and Europe are expected to follow North America in terms of growth. The Asia Pacific market is predicted to experience considerable growth due to rising awareness, increased consumer product consumption, and expanding population.
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