The global organic hair care market is anticipated to achieve a valuation of US$ 9 Bn in 2021 and is anticipated to grow at a CAGR of more than 7% over the following ten years, according to the most recent revised analysis released by Fact.MR.
Consumer behaviour in the last five years has completely changed, especially in terms of the goods they choose for their personal care and hair. Consumer interest in natural hair care products has increased as a result of growing knowledge of the hazardous chemicals present in traditional hair care products produced in large quantities.
Additionally, consumer behaviour has been positively enacted in terms of sales. Manufacturers can now market their goods with greater discounts and less margin leaks, which has increased sales even during the start of COVID-19 in Q2 and Q3 of FY2020.
More than 10% of profit margins are being used by businesses in the industry to create new product lines, most of which are associated with natural hair care products.
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Key Takeaways from Market Study
- Growing awareness about personal appearance along with importance of healthy hair will increase demand for organic and herbal hair grooming products. This will lead to a healthy market growth of 1.8X from 2021 to 2031.
- The global organic hair care market registered a growth rate of 6.2% during historic period 2016-2020.
- The market in APEJ for organic hair care is anticipated to grow at a much faster rate as compared to any other region.
- Europe is expected to present an absolute $ opportunity of US$ 1.2 Bn over the forecast period.
- APEJ has highest market share among all regions, and is projected grow 1.7X from 2021 to 2031.
- The North Americas market is estimated to expand at a CAGR of more than 7% from 2021 to 2031, and will gain 40 BPS during the same period.
Competitive Landscape
An analysis of the organic hair care industry reveals that the majority of businesses are concentrating on new product releases and growing their manufacturing facilities in underdeveloped nations. Innovation, partnerships, strategic alliances, working with key actors, and bolstering local and international distribution networks are all examples of strategies.
Key market developments include :
- A new product line for men’s grooming for the hair and beard segment was announced in 2018 by Amazon and Brylcreem, a Hindustan Unilever Limited brand. The primary online retailer for this product range was Amazon.
- Kao Corporation introduced a new product in 2020 under the PYUAN brand, which had previously been known as Merit PYUAN. Shampoos for sticky and hair with dry ends are PYUAN’s primary focus.
- Avon Company was purchased by LG Household & Health Care in 2019 in collaboration with Farouk System and LG H & H. An Avon Chi Essentials line of hair care products was created by the new Avon corporation.
Competition Tuning Factor
Key manufactures of organic hair care products are The Body Shop, Estee Lauder, The Hain Celestial Group, Amway, Kiehl’s, Natura Cosméticos S.A., L’Occitane en Provence, Kao Corporation, Loreal SA, and Johnsons and Johnsons. Although the market is fragmented, higher potential of the product will attract new players to this space.
