An all-terrain vehicle (ATV) is an off-road vehicle designed to be driven on a range of terrain, such as mud, sand, snow, and rugged terrain. ATVs have huge, low-pressure tyres that give grip and stability on uneven terrain, and they are often smaller and more nimble than other off-road vehicles like jeeps or trucks. ATVs are used for a range of activities such as leisure riding, farming, ranching, and hunting. They are also utilised for transportation and search and rescue activities by the military and emergency services. ATVs are available in a number of styles and sizes, including sport, utility, and youth versions. They are powered by four-stroke motors and have a single rider seat, while certain variants include extra passenger seats.
ATV riding may be a thrilling and exhilarating pastime, but it is critical to observe safety precautions and wear protective equipment such as helmets, gloves, and protective clothes. ATV riding may have an influence on the ecosystem, therefore it’s crucial to be aware of this and practise basic trail etiquette and conservation practises.
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Key Segments Covered
- Drive type
- 2WD in All-Terrain Vehicles
- 4WD in All-Terrain Vehicles
- AWD in All-Terrain Vehicles
- Fuel Type
- Gasoline-powered All-Terrain Vehicles
- Below 400 cc
- 400 – 800 cc
- More than 800 cc
- Electric-powered All-Terrain Vehicles
- Seating Capacity
- One Seat All-Terrain Vehicles
- Two Seat All-Terrain Vehicles
- Application
- Sports All-Terrain Vehicles
- Entertainment All-Terrain Vehicles
- Agriculture All-Terrain Vehicles
- Military & Defence All-Terrain Vehicles
- Other (Hunting & Forestry, etc.) All-Terrain Vehicles
- Age Group
- All-Terrain Vehicles for Youth
- All-Terrain Vehicles for Adults
- Number of Wheels
- Four Wheeled All-Terrain Vehicles
- > Four Wheeled All-Terrain Vehicles
Competitive Landscape
Prominent players are embracing innovative approaches such as ground-breaking marketing tactics, technological advancements, mergers, and acquisitions.
- In Sept 2018, Powersports manufacturer Polaris Industries Inc. and WSI Industries Inc. jointly announced a merger agreement in cash for a total enterprise value of approximately US$23.9 Mn. The merger is expected to close in the Q4 of 2018.
- In June 2021, Honda becomes the first of Japan’s automakers to state publicly it will phase out sales of gasoline-powered cars completely, setting 2040 as the goal. The company plans to unveil 3 new electric two-wheelers by 2024, as well as 10 new EV cars in China within 5 years.
Key Companies Profiled
- Polaris Industries Inc.
- Textron Inc.
- Honda Motor Company Ltd.
- Kawasaki
- Suzuki Motor Corporation
- LINHAI
- KTM AG
- Nebula Automotive Pvt. Ltd.
- Bombardier Recreational Products Inc. (BRP)
Key Takeaways from the Market Study
- The global All-terrain vehicles market is anticipated to add 1.4x value by 2031
- By fuel type, gasoline-based all-terrain vehicles accounted for 3 out of 5 sales in 2020
- ATVs with more than 4 wheels to accelerate at a CAGR of over 3% until 2031
- In terms of seating capacity, two seat all-terrain vehicles to account for 2/5th of global revenue
- By application, military & defence ATVs to register a CAGR of 2.4% across the forecast period
- U.S market for ATVs was valued at US$ 2.3 Bn in 2020, capturing 50% of global demand
- Sales of ATVs in China are forecast to reach a projected size of US$ 2.1 Bn by 2031
- India is likely to emerge as a highly opportunistic market in coming years