As per industry analysis by Fact.MR, a market research and competitive intelligence provider, the global water enhancer market is estimated to exceed a valuation of US$ 2.9 Bn by 2022, and expand at a significant CAGR of 9.4% by value over the assessment period (2022-2032).
The sober-curious and health-conscious population are together driving demand for healthful and nutritious beverages. The hit of the contagious COVID-19 pandemic also infected people with increased health literacy, guiding better lifestyle choices among the population.
Water enhancers are thus gaining popularity due to their flavour and added health benefits. Increasing urbanization and sedentary lifestyles have increased dependence on health supplements. This growing dependence will underpin the growth of the water enhancer market.
Furthermore, sourcing water enhancers from organic raw materials have enhanced both, nutrition content and environmental sustainability, making them a choice for a wider population. Thus, the shift to organic raw materials and multivitamin fortification has been a key driver of the water enhancer market.
Key Takeaways from Market Study
Winning Strategy
The water enhancer market is a fragmented space governed by intense competition among leading players. Each player is aiming to enhance its market position by introducing quality products with a blend of organic and/or natural raw materials. Secondary market players are focusing on regional dominance and acquiring smaller companies to enhance their export volumes.
Integration of brand-owned retail channels has also been a key strategy of manufacturers to increase their profit margins. Eliminating intermediaries increases supply chain efficiency and decreases product cost.
Key Segments of Water Enhancer Industry Survey
More Valuable Insights Available
Fact.MR, in its new offering, presents an unbiased analysis of the global water enhancer market, presenting historical market data (2017-2021) and forecast statistics for the period of 2022-2032.
The study reveals essential insights on the basis of type (flavoured, energy/fitness, workout), form (powder/mixes, liquid concentrates, drops, tablets), active raw material (vegetables, tea leaves, coffee beans, coconuts, others), active ingredient (vitamins, electrolytes, anti-oxidants, sweeteners), end use (sports drinks, supplements drinks, household drinks, medicinal drinks, others), packaging (sachets, bottles, droppers, packs), and distribution channel (offline retailers, online retailers), across six major regions (North America, Latin America, Europe, East Asia, South Asia & Oceania, MEA).
Written By
The projected valuation of the trauma care centres market is estimated to reach USD 28.58 billion by the year 2032, reflecting a compound annual growth rate (CAGR) of 7.50% during the period from 2022 to 2032. Furthermore, it is anticipated that the market value of trauma care centres will amount to USD 13.87 billion in 2022. The Trauma Care Centers market is a critical component of the healthc...
Automated label Inspection Machines Market has been evolving and changing over the course of past few decades and the market scope has changed a lot over the course of time and to better understand the market’s current landscape this report on Automated label Ins...
The sleep mask industry is projected to rise at a moderate CAGR of 4% between 2019 and 2029. Rising concerns over diseases associated to sleep issues, and the resultant dependency on medication are the primary factors driving sales. Awareness about the importance...
The market for barbecue grills is anticipated to reach US$ 7.96 billion in 2032 and increase steadily between 2022 and 2032 at a CAGR of 4.5%. Demand is expected to rise due to the growing habit of cookouts on holidays and weekends, particularly among millennials. ...