A market research and competitive intelligence provider called Fact.MR, goes on record to state that the global Quinoa market would be worth US$ 822 Million in 2022 and go for a double-digit CAGR (10.7%) from 2022 to 2032. As quinoa could be cultivated even in droughts and frost, it would not be difficult for the quinoa market to flourish in the forecast period.
It needs to be noted that botany classifies quinoa as pseudo-cereal (not a grain). This shows that it comes across as one of the non-grassy plants with nutritional profile comparable to grains and cereals.
Quinoa has also established itself as one of the successful substitutes to rice. Research also states that its calorific value is higher than eggs and milk. As such, vegans ought to have a good time with quinoa. Its protein level is also higher than oats, wheat, rice, and maize.
The quinoa market is expanding rapidly and is anticipated to expand at a strong CAGR of 10.7% over the forecast period. Since quinoa is an essential form of protein for vegetarians, the quinoa seed industry is developing. It has a protein level of about 15%, which is higher than that of maize, rice, wheat, and oats.
Which Type of Quinoa Seed is Highly Preferred across Geographies?
“Protein-rich Quality & Delicate Flavours Attract More Consumers towards White Quinoa”
White, red, and black quinoa grains are some of the quinoa grain types included in a segmentation of the global quinoa market. The most popular variety in the market and with the expected biggest market share in 2022 is white quinoa, sometimes referred to as ivory quinoa.
It has a moderate, delicate flavour that appeals to newcomers and leads to an increase in popularity among consumers who depend on a protein-rich diet.
Red quinoa is a better option for cold salads because it keeps its shape when cooking and has a deeper, nuttier flavour than white quinoa. The taste of black quinoa is sweeter and earthier in comparison.
By 2032, the quinoa seed market is expected to expand due to the availability of a wide range of products, including purple, grey, green, orange, pink, rainbow quinoa, etc., to be utilized in various food products.
Key Segments Covered in the Quinoa Industry Survey
- Quinoa Market by Product Type :
- Quinoa Grains
- Intermediate Products
- Processed Products
- Quinoa Market by Certification :
- Conventional
- Organic
- Fair Trade & Dual
- Quinoa Market by Region :
- North America
- Latin America
- Europe
- East Asia
- South Asia & Oceania
- MEA
Competitive Landscape
The key participants in quinoa market include Adaptive Seeds, Hancock, Victory Seeds, Territorial Seed Company, Heritage Harvest Seed, Irupana Andean Organic Food, Real Seed, Northern Quinoa, Arrowhead Mills, Quinoa Foods Company, and likewise.
Candid Holdings US brand, in March 2020, introduced a series of chocolate treats using organic quinoa and repurposed cacao fruit. The four flavours include golden berry turmeric & mango, banana & nibs, mango & cinnamon, and pineapple & coconut.
Ardent Mills, in Fuary 2022, did acquire quinoa business pertaining to Andean Naturals in Yuba City, California.
Key players in the Quinoa Market
- Big Oz
- Irupana Andean Organic Food
- New Quinoa Foods Company
- Andean Valley
- Alter Eco
- Andean Naturals
- Northern Quinoa
- Ancient Harvest
- The British Quinoa Company
- Arrowhead Mills
- Highland Farm Foods
Key Takeaways from Quinoa Market Study
- North America holds 24.5% of the overall market share and is expected to hold the baton even in the forecast period.
- Europe accounts for 17.6% of the overall market.
- LATAM’s Peru and Bolivia are the major producers of quinoa seeds.
- The global quinoa market is expected to reach US$ 1.41 Billion by the year 2032.
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