According to latest research study by Fact.MR., High Calcium Fortified Food market is on the urge to showcase substantial growth of more than 5% during 2021-2031. The business is expected to surpass net valuation of more US$ 1,000 n by 2021. High calcium fortified food demand will witness a surge with optimistic growth outlook as calcium-fortified foods improve bone density and minimize bone-related risk factors, and as a result of these benefits, their intake is steadily increasing. Also, nutritional awareness characterized as person’s self-perception of the value of eating well-balanced meals, with high importance is vital factor piloting the sales for calcium fortified food over the assessment period
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Calcium found in abundance in milk, yogurt, and cheese, and these foods are the primary sources of this calcium in consumer’s diets. Nondairy sources include cabbage, kale, and broccoli and spinach. Unless fortified, most grains do not contain a lot of calcium; however, they add calcium to the diet since they contain small amounts. Many fruit juices and beverages, tofu, and cereals are fortified with calcium.
In low-income regions, deprived calcium intake is common which can lead to rickets in infants, osteomalacia in adults, and an increased risk of osteoporosis. It’s also linked to other serious health problems including preeclampsia and hypertension.
According to the World Health Organization, about 200 million people worldwide are affected by osteoporosis. The rising prevalence of osteoporosis and other bone diseases is one of the main drivers of the calcium-fortified food sales.
Owing to aforementioned factors of readily available sources of calcium in dairy and everyday food items along with rising health concerns due to adverse effect of calcium deficiency. The sales for calcium fortified food is expected to garner promising growth rate and create potential value for manufacturers operating in this market place.
Consumer demand for calcium fortified foods is witnessed exponentially in all regions over the past decade. In North America, the existence of multiple food processing industries and growing consumer awareness of calcium deficiency disorders, the region marks as one of the prominent consumer of calcium fortified foods.
Also, calcium fortified foods are consumed as breakfast on a daily basis in the US and Canada providing the suppliers ample opportunity to tap highly lucrative region. Moreover, due to the risk of bone disorders, calcium-fortified cereals are widely consumed and owing to robust supply chain infrastructure there is availability of various calcium-fortified beverages which surely positions North America as dominating region.
In light of these factors, development in North America region goes hand in hand with the global calcium-fortified food market, projected to expand at a healthy rate over the forecast period
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Unfortunately, many fortified or enriched foods, are highly processed and packed. They are frequently high in sodium, fat, and sugar, thereby, aren’t necessarily safe or healthy for consumers just because they’ve been fortified.
The global fortified foods market’s basic foods segment is expected to hit value generation of close to US$ 94 billion by the end of the forecast period. The fortified foods industry is dominated by the yoghurt and other sub-segments, with the former accounting for roughly close to 40% of the basic foods sales in terms of volume.
The basic foods segment is expected to grow at the much higher rate, as milk and dairy products are high in calcium and are ideal for combating vitamin D and calcium deficiency across the globe. As a result, in the fortified foods production, fortification of basic foods is much more sustainable and profiting than fortification of processed foods.
During the assessment period, yoghurt as fortified food is expected to grow at a robust CAGR over 6%, indicating that key stakeholders in the fortified foods market will be wise to tailor their strategies to this segment
are some of the prominent players listed across the value chain of the calcium-fortified foods market.
The manufacturers have streamlined their supply chain network with the modern trade channels, consulting doctors and nutrition centers to gain more coverage. The market is the moderately consolidated with limited number of players operating regionally based on the competitive pricing of high fiber food.
All manufacturing players in the market must be approved for use as food additives under European Directive 1129/2011 (EC), Calcium Carbonates: E170; Calcium Citrate: E333, meet the obligatory purity requirements of European Directive 231/2012 (EC), and meet the US FDA Standards for Food Additives set out in 21 C.F.R. Subchapter B. Such strict law makes it near impossible for local players to jump in highly competitive market with projection of high value generation.
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