Online sales have seen a boom during the ongoing pandemic. Majority of salons and professional stores were closed, because of which, it has been difficult for customers to continue their regular hair care regimes. The only option left was online purchase of these product for hair coloring at home. Thus, such a necessity has boosted the online sales channel share, which will continue to grow post pandemic as well.
Traditional powder hair dye will have higher market share initially due to economic feasibility, especially in a majority of low- and medium-income countries. But now, the role has been reversed, and manufacturers have started providing crème-based hair color at lower costs and in small sachets. With liquid hair dye gaining major focus from the demand side, it will give added impetus to overall market growth over the forecast period.
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Key players in the market are using multiple advertising media such as TV advertisements, digital marketing, social media campaigns, etc., in order to gain customer attention towards purchasing their products. Majority of key players have been involved in frequent advertisements in shopping malls, television, and billboards, highlighting the product’s speciality and benefits, and relating it to the sentimental side of customers. Most of these advertisements have famous celebrities as brand ambassadors who portray themselves as frequent users of these products and ask viewers to try it on for personal benefits. This is one of the ways how companies are attracting more customers.
The market is highly dynamic with players involved in launching innovative products to attract consumers towards them. Organic and vegan ingredient-based hair dye is a new market trend. Multitude benefits of such ingredients in hair dye is attracting newer customers in the market. The demerits of organic hair dyes are negligible in relative to synthetic hair dye.
Organic hair dye doesn’t penetrate hair cuticles, rather, it coats the external surface of the hair with dye substances. This is why organic hair dye doesn’t contribute towards hair damage, whereas, synthetic hair dye penetrates the hair cuticles up to some extent, leading to hair fall, breaking, and thinning.
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Fact.MR, in its new offering, presents an unbiased analysis of the global hair dye market, presenting historical demand data (2016-2020) and forecast statistics for the period of 2021-2031. The study divulges essential insights on the market on the basis of product (permanent hair dye, semi-permanent hair dye, demi-permanent hair dye, bleach-highlights hair dye, and temporary hair dye) , form (powder and liquid), dye color (black, brown, blonde, red, and other colors), buyer (individual customers and professional beauty salons), and sales channel (modern trade, departmental stores, speciality stores, online stores, and other sales channels), across six major regions of the world (North America, Latin America, Europe, East Asia, South Asia & Oceania, and the Middle East & Africa).
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