The global interdental cleaning products market is expected to increase at a CAGR of 3% yearly through 2031, according to Fact.MR. By the end of 2031, the market is predicted to be worth more than US$ 4 billion, up from US$ 3 billion in 2020.
Demand for toothpicks will surge across the globe due to its low cost, easy availability and high usage feasibility. According to the study, sales of toothpicks totaled US$ 410 million in 2020 and it is expected to register a CAGR of 4% over the forecast period. Consequently, toothpicks will remain top-selling interdental cleaning devices.
Aside from that, sales will continue to rise as the global senior population grows. Maintaining good oral hygiene is especially important as people age and become more susceptible to periodontal disease and gingivitis.
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In this context, interdental brushes are predicted to become more popular, owing to their user-friendly characteristics. Sales of interdental cleaning brushes are expected to grow at a CAGR of 5% from 2021 to 2031, according to the study.
In this context, interdental brushes are predicted to become more popular, owing to their user-friendly characteristics. Sales of interdental cleaning brushes are expected to grow at a CAGR of 5% from 2021 to 2031, according to the study.
The market will also benefit from the introduction of cutting-edge products like battery-powered and electric interdental toothbrushes. Offline sales are expected to account for over 90% of the market, according to Fact.MR. Despite the rise of ecommerce, offline sales channels will continue to be more popular over the projected period of the report.
Regionally, the Europe market accounted for 29% of interdental cleaning products sales registered globally. Meanwhile, factors high adoption of flosses and interdental brushes and growing awareness towards oral hygiene are spurring will continue spurring sales through the assessment period.
“Increasing awareness towards maintaining dental hygiene to surge demand for interdental cleaning products,” Says a Fact.MR analyst.
Key Takeaways:
Key Drivers
Key Restraints
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Competitive Analysis
Leading players in the market are focusing on new products launches in order to strengthen their product footprint in the market.
For instance, in 2020, Colgate-Palmolive, leading global consumer products Company, focused on Oral Care, Personal Care, pet nutrition and home care, announced the launch of its new Colgate® Plaqless Pro smart electric toothbrush that detects biofilm buildup and coaches in real time for more complete brushing. With Colgate® Plaqless, Colgate aims at delivering highly advanced solutions to its end consumers to enhance their portfolio in oral health sector.
Other market players are undertaking mergers & acquisitions to gain a competitive edge in the market.
For instance, in 2020, Perrigo, a leading provider of affordable self-care products, announced that it has completed the acquisition of the oral self-care assets of High Ridge Brands. This strategic acquisition underscores the attractive opportunities available in this space.
Some of the leading players operating in the interdental cleaning products market profiled by Fact.MR are:
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Key Questions Covered in the Interdental Cleaning Products Market Report
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