The canned drinks business manufactures, distributes, and sells ready-to-drink alcoholic beverages in cans. These pre-mixed and canned cocktails are a simple and portable choice for consumers who want to enjoy a cocktail on the go or at home without having to deal with the inconvenience of preparing beverages themselves.In recent years, the canned cocktail business has grown significantly, owing to reasons such as shifting consumer preferences for convenience and simplicity of use, the expansion of the “on-the-go” lifestyle, and the growing popularity of craft and luxury cocktails. Furthermore, the COVID-19 epidemic has resulted in an increase in at-home consumption of alcoholic drinks, which has increased demand for canned cocktails.
Cocktails in cans come in a range of flavours and styles, such as margaritas, mojitos, gin and tonics, and many others. They are available in both alcoholic and non-alcoholic varieties, making them appealing to a diverse variety of customers.
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Canned Cocktails Market: Segmentation
Primary Ingredient
- Malt-based
- Spirit-based
- Wine-based
- Others
Additive Ingredient
- Alcoholic
- Non-alcoholic
- Fruits
- Caffeine
- Others
Can Size
- Less than 250 ml
- 250 – 350 ml
- More than 350 ml
Alcoholic Content
- Less than 5%
- 5-8%
- More than 8%
Distribution Channel
- Liquor Stores
- Hypermarkets
- Retail Stores
- Online Channels
- Others
Region
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- MEA
Regional Outlook of Canned Cocktails Market
The canned cocktails market has seen significant growth worldwide, with North America and Europe being the largest markets. In North America, the market is driven by factors such as the popularity of ready-to-drink beverages, the increasing number of on-the-go consumers, and the rise of craft cocktails. The United States is the largest market in the region, accounting for the majority of the revenue.
In Europe, the market for canned cocktails is also growing, driven by similar factors as in North America. The increasing popularity of premium and craft cocktails has led to the rise of many new companies in the region, including brands such as Bodega Bay and Long Shot Drinks.
The Asia Pacific region is also seeing growth in the canned cocktails market, driven by factors such as the increasing popularity of Western-style cocktails and the rise of the middle class in countries such as China and India. In addition, the COVID-19 pandemic has led to a surge in at-home consumption of canned cocktails in the region.
Latin America and the Middle East and Africa regions are relatively smaller markets for canned cocktails, but are also seeing growth. In Latin America, the market is driven by factors such as the increasing demand for convenience and the growing popularity of premium beverages. In the Middle East and Africa, the market is driven by factors such as the increasing availability of canned cocktails in hotels and restaurants and the growing number of young, urban consumers.
Overall, the canned cocktails market is expected to continue to grow in all regions, driven by the increasing demand for convenience, the popularity of craft and premium cocktails, and the trend towards on-the-go consumption. However, the market also faces challenges such as the need for innovative flavors and packaging, as well as the potential for regulatory restrictions on alcohol sales and marketing in some regions
