Some of the largest companies in Canada that produce e-cigarettes have banded together to create an industry-wide group to oppose the government regulations proposed to counter the health risks of vaping, following widespread concerns.
The new group, named the Vaping Industry Trade Association was officially initiated in September. Daniel David, the president of the association had stated that the objective of the group was to make sure that regulations prevent the access of e-cigarettes to youth, while also enabling product advertisements for adults.
The Vaping Industry Trade Association was founded by 3 major names in the industry – JTI Canada Tech, Juul Labs Canada, and Imperial Tobacco Canada. The association has recruited One Persuasion, a government relations firm to help in its lobbying objectives. It has also brought in National Public Relations to help in managing administration and strategy.
Pressure on Canada’s Government to Act
Currently, Canada is witnessing a large number of vaping related ailments, which are under investigation across the nation. The Council of Chief Medical Officers of Health in Canada has already issued a statement emphasizing on the growing concerns about the rising incidences of vaping among the youth. It stated: “We cannot stand by and watch a new generation of Canadians become dependent on nicotine or be exposed to products that could have significant negative consequences for their health.”
Consequently, the government of Canada is under increasing pressure to set controls on youth vaping. Mr. David has announced that the association is starting its efforts to lobby the government by a visit to Nova Scotia to meet with MLAs here over the proposal to ban flavored vaping products, which is one of the many proposed regulations that have been tabled in Canada.
Mr. David spoke out about the possible ban on flavored products, calling it a nuclear option for the e-cigarette industry: “Adults like the same kind of flavors kids do. It’s the wrong path. There are definitely a number of much more effective and productive solutions that need to be explored before we even consider anything like that.”
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